Tuesday, April 11, 2006

Marketing campaign that skype should be running


Summary:
This campaign is proof that if you blatantly appeal to bloggers' egos and desire for more traffic/attention, they will in turn happily link to you. And if your offer is appealing enough, where a few influential bloggers go, the rest will virally follow.

Bloggers tend to show their personality, political views and support for services they like through badges; and, blogrolls within their blog and consumer generated media can occur instantaneously with a single blog posting.

Idea is to combine two skype campaigns using viral marketing:

1) Valentine´s Day - link to skype and you get skype-out credit + starter kit
2) Skype buttons - Skype buttons can be used on your website, blog or even in your email signature to let other people contact you easily

Campaign Goal: Get blogers to link Skype site and promote Skype (buttons).

Idea: To award Skype user with Skype-Out credit for every new blogger that uses Skype buttons.

Strategy:

1) Improve Skype button with additional link to skype site.

2) Create a tool to generate Skype buttons for your friends. Generated buttons have meta information about the creator.

Promotion:

1) initial influential bloggers
2) e-mail campaign
3) skype client (future)

22 comments:

Narender said...

Normally, there are natural traffic and paid traffic for you to drive. There is some free information over Internet for your reference. You study it and decide what is the best option for you. Check Online Marketing for some article and forum you are interested in.

Anonymous said...

you have a nice site. thanks for sharing this resources. keep it up. anyway, various kinds of ebooks are available here

http://feboook.blogspot.com

Unknown said...

Good post about marketing campaign and internet is really a boon for promoting a product or service with the help of Email marketing.

Unknown said...

Hello friends,

This post is very useful and very interesting to read, Really this Post is nice information,Keep it up.

Email Marketing Services

Email Marketing Company said...

Quality is better than quantity...
Email marketing firm

mtouch said...

Hi..
I appreciate the ideas of website design. This is very nice and helpful information.
Bulk Email Services.

Thanks

Unknown said...

The article is worth reading. The clarity and structure that reflects from this blog post. I admired it very much. Thumbs up for a absolutely wonderful info…

Transcend said...

Thanks for the read website optimization buffalo ny Thanks for the read if your interested check out website marketing buffalo ny also have website design buffalo ny available as well. if your look for a marketing tips blog or for social network management or content management buffalo ny. we can help.

Unknown said...

Email Marketing Company offers an easy-to-use, affordable and reliable Mass email marketing services. Powerful solution designed to help businesses make the most of their time and money through direct email marketing.

Buysellcart said...

Interesting and amazing blog.
I am looking forward to hearing from your next.

Free ads for business

Anonymous said...

I love seeing blog that understand the value of providing a quality resource for free. Keep your long-time customers engaged and get new customers with focused email campaigning to expand market reach. Email marketing

Unknown said...

I like reading your whole blog posts.Thanks for sharing it.

online marketing or internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce.

Kevin Hakney said...

I liked the content on this site. Would like to visit again.

Direct Mail Marketing
Snap Pack

steward said...

Thanks for sharing this really nice and informative post,,
bulk email service

Teresa Stephanie said...

Very good blog post. Thanks

I definitely appreciate this website. Keep it up!
Direct Mail Marketing

emarks said...

Your blog is nice and informative. To reach out the target audience let us provide the updated business and consumer database.our lists are prepacked and customized which helps the customer to meet the

exact requirements. I would like to share about the leading mailing list vendor Business & Consumer Database

Unknown said...

Thank you for an interactive view of the major topics of email marketing. This is really knowledgeable & educative. To gain hands on experience on email marketing, go through Freelancing Companies in India

Unknown said...

Thiѕ is very intеresting, Yοu are а ѵery sκilled bloggeг. I've joined your rss feed and look forward to seeking more of your magnificent post
Online Marketing Essex
Seo Consultant Essex

Anil Raj said...
This comment has been removed by the author.
Anil Raj said...

Huge helpful information...
Must say... Your Blogs are really amazing and a treat to read.
We serve corporates with the best service in MLM Softwares for a broader business reach.
We will be glad to help you grow..!


Just message us for best MLM Softwares...
Visit Ventaforce...!



steward said...

Thanks a lot for such an amazing and nice post,
webinars

Legal Legends said...

Interesting Blog..
Employment contract Generator