Key components of good email marketing programs

Good email marketing program combines specialized marketing skills with best technology to offer solutions and support for highly effective and measurable returns from e-marketing.

SETTING EMAIL MARKETING OBJECTIVES

First you have to set up e-mail marketing objectives

* Evaluating email subject headers
* Determining key content
* Segmenting your lists
* Test marketing different messages
* Designing creative and attention grabbing HTML emails

HTML emails are twice as effective as plain text emails, and over 60% of people can view HTML emails.

EMAIL MARKETING CAMPAIGN MANAGEMENT

List Creation & Management
All the email addresses on lists should be of people who are either clients or who requested information. E-mail marketing programs contain tools to build opt-in list It´s important to determine the most important pieces of information to request from interested parties.

List Segmentation
Segmenting email list allows to target specific groups of people with common interests. This allows to deliver the most pertinent information right to their inbox.

Deliverability
Nothing else matters if the messages are not getting to their intended recipients. Email solution provider should work closely with all major ISP's to ensure the highest delivery rate, avoiding the dreaded blacklists. ESP should run SPAM checks, AOL compliance checks, and various other tests to make sure messages will be delivered correctly.

REPORTING & ANALYSIS

* Open rates
* Click - Thru rates
* Bounce rates
* Forwarding/referral metrics
* Conversion rates
* ROI determination and analysis
* Subscribes, unsubscribes (opt-outs)

Here´s a simple example of campaign report

Some email service providers: acceleration.biz, simplepixel.com, bronto.com etc