Marketing campaign that skype should be running

Summary:
This campaign is proof that if you blatantly appeal to bloggers' egos and desire for more traffic/attention, they will in turn happily link to you. And if your offer is appealing enough, where a few influential bloggers go, the rest will virally follow.

Bloggers tend to show their personality, political views and support for services they like through badges; and, blogrolls within their blog and consumer generated media can occur instantaneously with a single blog posting.

Idea is to combine two skype campaigns using viral marketing:

1) Valentine´s Day - link to skype and you get skype-out credit + starter kit
2) Skype buttons - Skype buttons can be used on your website, blog or even in your email signature to let other people contact you easily

Campaign Goal: Get blogers to link Skype site and promote Skype (buttons).

Idea: To award Skype user with Skype-Out credit for every new blogger that uses Skype buttons.

Strategy:

1) Improve Skype button with additional link to skype site.

2) Create a tool to generate Skype buttons for your friends. Generated buttons have meta information about the creator.

Promotion:

1) initial influential bloggers
2) e-mail campaign
3) skype client (future)