What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:
1. Give away free e-mail addresses and services,
2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,
3. Then stand back while people e-mail to their own network of friends and associates,
4. Who see the message,
5. Sign up for their own free e-mail service, and then
6. Propel the message still wider to their own ever-increasing circles of friends and associates.
An effective viral marketing strategy:
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
Read more about Principles of Viral Marketing + Viral Marketing Hall of Fame
15 comments:
A integração de vários canais parece-me um bom complemento ao investimento nos meios tradicionais.
Porém, os novos canais tecnológicos tais como o e-mail, sms ou mms estão a ganhar terreno.
Este vídeo é uma espécie de tutorial sobre marketing viral:
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Wow! Too much services are mentioned.
Thanks you, I find some useful sites with a great variety of website templates.
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wow gret definition for viral marketing...
Viral marketing describes any
strategy that encourages
individuals to pass on a marketing
message to others, creating the
potential for exponential growth
in the message's exposure and
influence. Like viruses, such
strategies take advantage of
rapid multiplication to explode
the message to thousands, to
millions.
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